Types of Studies

Millennium Research Inc. is poised to take on any size or type of research project. We have experience doing both business-to-business and consumer research studies in a variety of industries.

Depending on what information clients want to learn from their research investment, we design a questionnaire or survey, collect, analyze and present the data to answer their toughest questions. Some of the kinds of studies we conduct are:

• New Product Development (Positioning, Pricing, Distribution, Introduction Success Tracking)
• Customer Satisfaction
• Customer Value
• Communications Evaluation (including Web Site Usability and Advertising Testing and Tracking)
• Customer and Market Segmentation
• Brand Equity and Positioning
• Market Structure Analysis
• Packaging Design and Evaluation
• Trend and Needs Analysis